Public gambling with cash winnings is a key sector for state revenues, but it is a very sensitive sector due to the negative repercussions it can have at the local level and in general on public health. For all these reasons it is important to gather updated, reliable, broad and highly reliable news to guarantee reliabile and effective communication strategies aimed at protecting legal and responsible gaming.
In collaboration with two well-known Italian universities, we carried out a sociological survey following each phase of its developments:
- data collection and scenario analysis
- analytical design of the survey
- coordination of interviews and focus groups
- data analysis and reporting
The final results of the sociological survey were shared with The Customs and Monopolies Agency, which considered them an important point of reference for all subsequent regulatory actions in the sector.